How to spot and back winning ideas to accelerate your career and create a better future.
If you don’t know where to begin introducing trends to an organisation that is not yet adopting them, this book is for you.
- Get clear on what trends are and how progressive businesses use them
- Understand the skills and behaviours that unite trend leaders
- Uncover the six principles of trend leadership to propel your career
Are you prepared for what your future consumer will do next?
Trend forecasting is an in-demand, essential management skill that is being woven into corporate decision-making.
Those working in retail and brand environments need to have clarity on what’s changing over the coming years; how social and cultural trends and shifting market dynamics will impact the future consumer’s beliefs, values, choices and tastes.
Consumers don’t make their decisions in a vacuum, they are shaped by what’s happening in the world around them. A trend leader helps a business anticipate and prepare for the change that’s coming by creating a trend forecast that’s tailored to their company and market.
Being able to prompt quality conversations about the future and help organisations adapt to change are going to be among the most desirable leadership skills over the next decade.
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