Speaking
What you will be doing two years from now? What will you be eating, how will you decorate, relax, be entertained, or engage with your friends and family?
Joanna is a trend forecaster, responsible for predicting what you will think, feel and do, to help global brands design the right products for you, whether that’s a new sofa, laundry powder or a greetings card.
Explore the Purpose of Trend Forecasting
Bright Ideas 2024
Book Joanna to speak at your next event.
Choose from three key topics, designed to help you introduce trends into your business.
Making decisions with the future in mind
Businesses use the past (data, historic sales intel) - all the time, but do you know how to use the future to make decisions that withstand uncertainty?
The six principles of trend leadership
Learn about the six core principles that bring trends to life inside your organisation to help it thrive through periods of volatility.
How does influence spread?
Learn how influence spreads through different consumer groups so that you know when your audience is ready to embrace something new.
Find out more
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