joannafeeley.com

Trend

Leader

Joanna Feeley, CEO & Founder, TrendBible

Find out how to anticipate future trends and use them to make a profound impact on your business.

“Joanna’s insights on trend leadership have been a turning point in my personal and professional journey. The tips in this book provided me with the tools to lead and inspire my colleagues to connect with consumers in a more meaningful way.”

Diego Sancho

Character Design Manager, The LEGO Group

Helping creative leaders spot and back winning ideas to accelerate their career and create a better future.

Book Joanna to speak at your next event.

Choose from three key topics, designed to help you introduce trends into your business, or contact Joanna to commission your own keynote.

Making decisions with the future in mind

Businesses use the past (data, historic sales intel) - all the time, but do you know how to use the future to make decisions that withstand uncertainty?

The six principles of trend leadership

Learn about the six core principles that bring trends to life inside your organisation to help it thrive through periods of volatility.

How does influence spread?

Learn how influence spreads through different consumer groups.

Joanna anticipated these trends early on. How have they shaped your world?

The Colour Grey

The colour grey became a top seller across sofas, cars, and even hair dye, but this was no happy accident.

Find out how Joanna predicted that grey would be the dominant colour of the decade, responsible for billions of pounds of revenue for paint, decor and furniture brands.

Read our blog:

Mainstream Veganism

From niche concept to mainstream saturation, the veganism trend began life as an ethical food concern and went on to infiltrate non-food products from laundry detergent and nail polish to furniture.

Read our blog:

Bucket List Lifestyles

"Joanna Feeley, the founder and CEO of forecasting agency TrendBible, tells me that her company has witnessed a move towards peripatetic lifestyles, and that we will be seeing more people upping sticks to embrace digital nomad lifestyles in 2024."

Featured in The Independent:

The Sharing Economy

"From car-sharing and bicycle-rental schemes, to sharing stories, habits and tastes across social media, people are increasingly inclined to share. With clothing, this gives them the chance to borrow status from brands, allowing them to buy into this season's bag without investing in it."

Featured in The Independent:

Inclusive Valentine’s Celebrations

“We are seeing some of the mainstream corporate companies starting to embrace a wider descriptor of what Valentine's Day actually means. Valentine's almost needs a rebrand, but it's not dead.”

Featured in Forbes:

Previously featured in

Find out how to introduce trends to your business.

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